The Irish Music Rights Organisation (IMRO) is modernising how music played in public is tracked, reported and used for royalty distributions through its expanded partnership with technology provider Audoo, leader of our latest MediaTech 50 ranking.

Following the successful launch of the collaboration in May 2024, IMRO and Audoo have strengthened their work together to bring greater transparency, accuracy and ease to how background music usage is reported across Ireland.

Live music reporting was also deployed across a number of music festivals in Ireland throughout 2025. IMRO is an early adopter of music recognition technology, integrating anonymised data collected through Audoo’s systems directly into its royalty processing operations.

At the centre of this innovation is the Audoo Audio Meter, a discreet, plug-in device that automatically identifies and securely reports music played in public environments. This real-world data helps ensure that royalties are distributed accurately and fairly to rightsholders.