Chelene Naidoo has joined Genasys as Head of Growth for Africa, bringing over a decade of leadership experience at the intersection of brand strategy, business development, and marketing innovation in financial services.
Chelene joins Genasys from CIB, where she served as Head of Marketing.
“Chelene brings exactly the blend of market insight and relationship-building expertise we need as we accelerate our growth across Africa,” says Gavin Peters, Chief Growth Officer at Genasys. “Her deep understanding of the insurance value chain, combined with her ability to identify opportunities and build meaningful partnerships, makes her the ideal person to represent Genasys in this critical market and help our partners navigate their transformation journeys.”
Founded in South Africa 25 years ago, Genasys has never lost sight of its roots. Despite its global expansion into markets across Europe, North America, and beyond, Africa remains at the forefront of the team’s strategic thinking. The region is home to many of Genasys’s most successful partnerships, and the company continues to see enormous potential as the continent’s insurance technology landscape shifts dramatically.
“South Africa is integral to our DNA as a business,” says Andre Symes, CEO of Genasys. “It’s where our story began, and it continues to be a market of incredible opportunity and innovation. Having Chelene join us as a key representative in this market is genuinely exciting. Her understanding of both the challenges and opportunities facing insurers, UMAs and brokers across the continent will be invaluable as we support our partners on their journeys of digital evolution.”
“Having watched her start her career at one of our first clients and then skyrocket over the years has been amazing to see. I am delighted that she has chosen Genasys as the next phase of her career.”