Haypp has made two senior executive appointments as it targets its next phase of growth in the UK and US nicotine pouch markets.

Svante Andersson will move from group COO to become president of the UK business, having previously joined the company in 2017 as CFO.

The online tobacco retailer said the UK represents its strongest growth opportunity in Europe, supported by a positive market outlook and new legislation expected to be finalised in the next year.

Meanwhile, chief commercial officer Gabriel De Prado will also assume the role of president of the US business ahead of expected market developments in 2026.