VIOOH has struck a strategic partnership with Atmosphere TV, expanding access to premium place-based video inventory across the UK, North America and Australia.

The deal gives advertisers programmatic access to 60,000+ venues generating over a billion monthly impressions, spanning restaurants, bars, gyms, airports and hotels.

Texas-based Atmosphere TV, which claims over 85% market share in North America’s place-based streaming sector, reaches 150m+ monthly viewers with more than 30 channels of audio-optional content.