Publisher Collective has appointed Andrew Buckman as its new CEO as it enters the next phase of growth following its merger with Snigel.

Buckman replaces Christian Jeschko, with Jeschko remaining as chief operating officer focused on growth initiatives and publisher partnerships.

Buckman brings nearly 30 years of industry experience, including a long career in MarTech and a previous role as CEO of Sublime, which exited to Azerion.

His initial focus at the Bath-based firm will be on integrating teams and systems, strengthening publisher relationships and driving sustainable profitability.