A Liverpool startup has raised funds from River Capital and EHE Ventures to bring human insight to the heart of boardroom decision-making.
The EIS round of up to £1 million into Deltabase will be used to scale its AI-powered platform that helps businesses understand their rivals through people, not just performance.
As companies compete on culture as much as capital, Deltabase aims to redefine competitor intelligence for a new era.
Its technology analyses culture, talent and workforce dynamics to give consulting, HR and transformation teams a more comprehensive view of what really drives success.
Already used by firms including PwC, KPMG and Mercer, Deltabase helps teams quantify ‘people factors’ that traditional analysis overlooks, transforming culture and workforce data into measurable advantage.
“For years, companies have had access to every possible metric about their competitors – except the ones that matter most. Financials and customer metrics are easy to map, but understanding how organisations lead, retain, and inspire people has always been the missing piece,” said Phil Spratt, CEO.
“Deltabase fills that gap. We give decision-makers actionable, data-backed evidence of how teams operate, so they can move faster and with more confidence. When you bring clarity to culture, you change how strategy gets delivered.”
Neil Vose, CEO of EHE Venture Studio, added: “Deltabase is putting people intelligence where it belongs: at the centre of strategic decision-making. It’s already embedded in top consulting workflows, and our studio will help the team scale that capability globally from right here in the North of England.”
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