True Potential Group has appointed Laura McCall as its first chief people officer, making a permanent hire into a newly created executive role. 

She will take up the position in early 2026 and be based at the wealth manager’s headquarters in Newcastle, leading a values-led people strategy as the group enters its next growth phase under CEO Gerry Mallon. 

McCall brings 17 years of senior HR experience in financial services, including roles at Scottish National Investment Bank, Martin Currie, NatWest and Baillie Gifford. 

True Potential, which manages close to £37 billion of platform assets and supports more than 590,000 clients, says the appointment reinforces its focus on investing in people alongside its tech-driven advice model.