Published: November 18, 2025 at 11:30 am
FemTech startup Carea has launched a new Postpartum Mum Tracker, expanding its pregnancy and postpartum app to tackle one of women’s health’s biggest blind spots – postnatal care.
Founded by Anastasia Shubareva-Epshtein after her experience with postpartum anxiety, Carea has already attracted nearly 10,000 downloads. The new feature supports women through the often-overlooked months after birth, tracking both physical recovery and mental wellbeing.
Unlike most pregnancy apps that focus on the baby, Carea puts the mother first, monitoring everything from wound healing and breast health to anxiety, bonding and identity loss.
The tracker identifies patterns and flags when users may need additional support. Through Carea, users also have access to medical professionals, including consultant obstetrician Dr Gergana Peeva.
With one in five new mothers experiencing mental health challenges post-birth, and most offered only a single six-week check-up, Carea’s data-led approach aims to bridge a major gap in women’s healthcare.