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Revenue up at ITV despite Liberty Global sale & weak ad market

Published: November 6, 2025 at 8:37 am

ITV has reported a solid third-quarter performance, with results coming in ahead of market expectations despite a weaker advertising market. 

Total group revenue rose 2% year to date to £2.8 billion, driven by strong growth at ITV Studios (up 11%) and digital advertising (up 15%) through the continued success of streaming platform ITVX.

Advertising remained resilient, with total advertising revenue flat in Q3 and down 5% year to date, following a strong 2024 comparison boosted by the men’s Euros. 

It expects advertising to fall around 9% in Q4 due to broader economic uncertainty ahead of the UK Budget but has identified £35 million of temporary savings to offset the softer demand.

The company remains on track to deliver its full-year targets, including at least £750m in digital revenues by 2026.

This is despite the broadcasting giant’s share price tanking last month following Liberty Global selling half of its 10% stake in the firm.

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