New research from ClearBank claims that large UK businesses now view embedded financial services as a strategic boardroom decision and business growth driver.

The research – ‘The embedded economy: Why brands are embracing financial services as a driver for innovation and growth’ – explores the attitudes of 200 senior business leaders at large UK-based corporates towards embedded finance and the potential for payments, accounts, and lending to enable new services, new revenue streams, and enhanced customer loyalty.

It found that despite growing enthusiasm for embedded finance’s potential to deliver these services, many companies are still held back by fears of regulatory requirements, technical complexity, and ongoing concerns around finding the right partner to deliver at scale.