Premium global digital out of home (DOOH) supply-side platform VIOOH has partnered with London Lites – a DOOH media owner offering brands an affordable solution to target audiences in central London locations.

London Lites looks to offer brands the opportunity to connect with diverse London audiences through high-quality, cost-effective DOOH screens that can run static or full-motion campaigns.

The partnership gives advertisers programmatic access to 49 strategically placed premium LED screens generating 74.5 million monthly impressions, representing 23% of the London roadside digital OOH market.