Published: October 19, 2025 at 11:31 am
Tech founder Amman Ahmed has spoken about how he felt he lost his identity when Manchester-based MusicForPets was bought by US tech giant Create Music Group.
Described as the Netflix for pets or ‘Petflix’, the 2023 deal size was undisclosed but was known to be an eight figure sum.
The entrepreneur, who founded MusicForPets in 2017 with Ricardo Henriquez, grew the business to more than 50 million pets worldwide.
Ahmed recalled how selling his business caused a loss of identity.
“Everyone warns you ‘after you exit, you’ll lose your identity’ and they’re right, it does hit you,” he said.
“One day you’re the guy building something with global impact, the next day you wake up thinking: ‘Now what?’
“I decided to embrace it. I reminded myself I wasn’t just a founder, I was also an artist. That mindset gave me a blank canvas again. From there, I started building for fun, not pressure. That shift turned into real creative momentum.”