Siemens has appointed Ella Haapiainen to lead its consultancy arm, Siemens Advanta, in the UK and Ireland.

Its mission is to help organisations tackle key challenges including digitalisation, decarbonisation and operational efficiency.

Haapiainen brings more than 20 years’ experience in digital transformation, software and technology consultancy to the role. She moves from Siemens Advanta in EMEA, which she joined in 2023 as Senior Vice President. Previously, she held senior roles at Salesforce, IBM and Microsoft.