Private equity investor LDC has made a ‘significant’ investment in performance marketing agency Shoptimised.

Founded in 2018, Tyneside-based Shoptimised’s software-as-a-service platform helps retailers, and the marketing businesses that support them, to increase online sales.

The business has seen strong growth in recent years as more businesses look to enhance the performance of their eCommerce marketplaces amid rising demand. It employs over 40 people and has more than 1,000 customers in the UK and Europe.

LDC is backing Shoptimised’s management team, led by Nick McQue, Brad Hall, Scott Hollande, Alex Sinden, Scott Walters and co-founder John Cave. David Zborowski recently joined the business as CTO to lead the future development roadmap and help the business to combine product feed optimisation with industry leading AI.