Global networking and smart home solutions provider TP-Link has promoted Ben Allcock to vice president – B2B UK & Ireland.

In his new role, Allcock will lead the strategic direction, sales, and commercial execution of the California-based firm’s B2B operations in the region, overseeing a team of 35 professionals.

He previously served as sales director UK & Ireland, where he played a key role in expanding the company’s presence, including opening its largest UK & Ireland warehouse in Newbury.

Allcock brings over 25 years of experience in sales and leadership, having held senior roles at Netgear and Channel Solutions.