The advertising arm of Sky has extended its partnership with Manchester-based Regit, the ‘digital garage’ platform with insights on millions of UK car owners.

The partnership between Sky Media and the Macclesfield-based firm has proven especially effective for automotive and insurance advertisers, with campaigns delivering twice the effectiveness of other approaches.

One recent campaign directly drove 17k website visits and 37 extra car sales for a well-known brand.

To mark the renewal, Regit has also commissioned fresh research into motorists’ behaviour.