Premium experiences platform Seat Unique has renewed its partnership with the London Stadium following a successful summer of live music in 2025.

Since first being named the official premium platform for the home stadium of West Ham United, the London-headquartered firm is said to have delivered ‘standout premium experiences’, including the creation of the Seat Unique Club, which hosted guests for numerous sold-out shows. 

The business, which is backed by a multitude of British sporting figures, has also confirmed that it has seen a positive start to sales for events taking place in the summer of 2026.