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OpenAI & Google angels back AI firm as it rebrands from Anecdote

Published: September 16, 2025 at 7:46 am

Author: Jonathan Symcox

Angels from OpenAI & Google have backed an agentic AI customer service startup based in London as part of a £9 million funding round.

Anecdote, an AI-powered customer-experience and voice-of-customer (VoC) platform for highly regulated industries, will rebrand to Clarity.

The round was led by Prosus Ventures with participation from STV Al Fund (backed by Google), Sukna Ventures, Wamda Capital, Neo, Oraseya Capital, Phaze Ventures, Propeller and Tech Invest Com as well as angels from OpenAI and Google.

Clarity will use the funding to expand its teams in New York, London and Riyadh, Saudi Arabia.

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