Media, marketing and technology company Brave Bison has acquired London-based strategy and insights consultancy MTM in a deal worth £12m.
MTM will form a new insights and consultancy division for Brave Bison, also based in London, bringing with it a client roster which includes Google, Samsung, Figma, Sony Pictures, England and Wales Cricket Board (ECB), Spotify, Sky Sports, the BBC, Virgin Media O2 and Ofcom.
This division will operate independently from the firm’s marketing services and skills divisions, retaining its existing brand and leadership team but benefitting from integration into the company’s technology-enabled operating model.
MTM is a trusted provider of strategic advice to businesses at the forefront of media, technology, sport and entertainment, helping them make confident, data-driven decisions.
Its expertise in surfacing and analysing insights from audiences, marketers and developer communities helps some of the biggest brands to scale new business models and evolve products.
Since the acquisition and the unveiling of its results this morning, Brave Bison has seen its share price spike from 64.52p to 74.4p – a near-nine-year high.
The company’s revenue for the first half of 2025 sat at £12m, showing year-on-year growth of 19%, which it attributed to acquisitions made during the period and better than expected trading in its performance and media network divisions.
Adjusted EBITDA also rose from £2.1m to £2.3m, whilst adjusted profit before tax slightly increased from £1.8m in 2024 to £1.9m this year.
The swoop comes four months after the Social Chain owner acquired London-headquartered EdTech MiniMBA for £19m.
The MarTech says the move for MTM also opens up new opportunities to collaborate with Engage, its sports marketing and fan engagement consultancy, bringing together complementary expertise across audience insight, commercial and content strategy.
It is Brave Bison’s fifth acquisition in a year in which it is continuing to build a ‘radically different marketing and technology platform’ for brands and businesses looking to turn market complexity into a competitive advantage.
“MTM’s reputation for delivering strategic clarity to some of the world’s most influential organisations is second to none,” said Oli Green, executive chairman of Brave Bison.
“By combining their deep expertise in consultancy and insight with Brave Bison’s agile operating model and proprietary AI tooling, we are creating a platform that is uniquely positioned to help tomorrow’s super brands capitalise on complexity.”
Caroline Wren, CEO of MTM, added: “In a market defined by fragmentation and disruption, insight is not a luxury. It’s a necessity.
“Joining Brave Bison opens up an exciting new chapter for MTM. Our role has always been to provide our clients with clarity in a complex world – and now we have the platform and technology to take that even further.
“Our clients are facing more disruption and opportunity than ever; together, we’ll be better equipped to help them navigate what’s next.”
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