BusinessCloud can reveal its MediaTech 50 innovation ranking for 2025.
Readers of the online technology publication and an expert judging panel have together decided the 50 companies blazing a technology trail in media.
The MediaTech 50 celebrates businesses of all sizes creating original technology to transform production and delivery of media and the arts – from virtual worlds to music, podcasts, radio, video, film and the written word.
London-headquartered Audoo, behind real-world reporting tech for music royalties, tops the ranking. Founded by Ryan Edwards and backed by angels including Sir Elton John, Sir Paul McCartney and Björn Ulvaeus of Abba, its Audoo Audio Meters™ identify when music is being played in commercial spaces.
Liverpool-based Sum Vivas, which produces AI-integrated digital humans, is second ahead of B2B employee advocacy tool and LinkedIn content platform Vulse (Manchester).
Featherbed Tales and Piing, also headquartered in Manchester, complete the top five.
Created by Caroline M England, Featherbed Tales was set up in 2020 to help children connect with absent loved ones. It enables these loved ones to record themselves reading a story, with the audio automatically embedded into a digital picture book – so that as a child turns a digital page, they can look at the pictures and read along whilst hearing their voice.
Also making the top 10 are Simworx (Kingswinford), AMS Neve (Burnley), Broadcast.co (Manchester), Gigpig (Manchester) and Anything World (London).
The ranking in full:
MediaTech 50 – UK’s most innovative media tech creators for 2025
BusinessCloud called on its readers to vote for companies from the 82-strong shortlist. A combination of these votes and choices from an expert judging panel determined the top 50.
The judging panel was comprised of:
• Simon Benson, creator, PlayStation VR / founder, TalentForTech
• Nick Donaghy, investment manager, Creative UK
• Laura Harper, partner, Lewis Silkin
• Rory Daniels, senior programme manager – emerging technologies, techUK
• Jonathan Symcox, editor, BusinessCloud