BusinessCloud’s website traffic hit a record 80,000 unique users in February – the highest in the publisher’s nine-year history.
The figures represent a 50 per cent increase month-on-month and a 60 per cent rise on the 2024 figures.
The figures follow a change in digital strategy and the recruitment of tech reporter Patrick Killeen.
As well as publishing more stories, BusinessCloud is also uploading stories at the weekend.
Among the best read stories was a positive report by analysts into THG and an investment by Dragons’ Den star Steven Bartlett into Devon-based coffee company Little’s Coffee.
BusinessCloud editor Jonathan Symcox said: “80,000 unique users is a stunning performance, especially when you consider that February is the shortest month of the year.
“We don’t do clickbait at BusinessCloud but we’ve identified the stories that are popular with our readers and done more of them.
“The other big change is the news doesn’t stop when we send out our morning newsletter to our thousands of subscribers as we’re updating our website throughout the day.
“More and more businesses are engaging with us as we grow our profile.
“Patrick has been a fantastic addition to the team and we’ve got really exciting plans for the rest of 2025.”
Killeen said: “I can’t take all the credit but we’ve had record months in January and February.
“The great thing about BusinessCloud is we’re not afraid to try different things. Not everything works but by trying different things we’ve raising the bar.”
The growth in website traffic continues an impressive start to the year for BusinessCloud, which also included holding the inaugural Northern Leaders Awards on January 23rd.
BusinessCloud is co-owned by Symcox and executive editor Chris Maguire and aims to provide ‘tech insight with bite’.