PassEntry has raised investment to strengthen its leadership in digital pass issuance and enhance integrations with point-of-sale (POS) systems worldwide.
The investment, which was led by Bonsai Partners and Acurio Ventures, is expected to help PassEntry to grow its customer base by 300%.
The London-based firm is also looking to expand into five new countries with the funding, with a particular focus on North America and APAC.
PassEntry’s mission is to redefine the way businesses distribute and manage digital passes, from loyalty cards and event tickets to membership passes, ensuring a seamless and intuitive experience within the Apple Wallet and Google Wallet.
It is aiming to solidify its position as a global leader in the market by 2025.
Leeds startup appoints Silicon Valley veteran as it raises & rebrands
“This investment pushes us further ahead in the pass issuance space. It’s not about just issuing passes, it’s about making the process so simple and seamless that businesses don’t even have to think about it,” said Nico Cary, CTO and co-founder of PassEntry.
“We’re integrating directly with point-of-sale systems to eliminate friction, help businesses acquire customers effortlessly, and redefine engagement.”
Ander Michelena, founding partner at Acurio Ventures, added: “PassEntry is revolutionising the endless possibilities of digital wallets as well as unlocking overlooked revenue streams for business owners, helping them engage seamlessly with loyal customers and fans.
“At Acurio, we are thrilled to support PassEntry in this promising growth phase.”