FINTECH Circle, a global network encompassing over 260,000 business leaders, investors and innovators, has announced a strategic partnership with Started PR.
The ‘agency for world-changing FinTech brands and entrepreneurs’ is formerly part of SkyParlour and is supporting our 2024 FinTech 50 ranking, which is currently in the reader vote and judging phase.
After 18 months of turbulence in the landscape, it is more important than ever for FinTechs to articulate the value of their brand and expand their reach, says Started, with founders requiring tools and insights to react quickly, attract new audiences and leave a lasting impact.
Exclusively for FINTECH Circle members, the newly formed package will offer strategic expertise in public and investor relations, designed with precision and clarity, ensuring fledgling founders can absorb and implement these critical insights effectively.
Started PR specialises in guiding startups through critical growth milestones, ensuring they are prepared to secure investment and scale.
“The partnership between FINTECH Circle and Started was brought together with the goal of unifying our specialist knowledge, combined with a desire to see more innovation get into the hands of the end user,” said Kimberley Waldron (pictured), founder & MD at Started PR.
“By bridging the gap between investors and founders, we can help continue to foster innovation, disrupt traditional financial institutions, and operate in a more inclusive manner.”
Susanne Chishti, founder & chair at FINTECH Circle, added: “The past year and half has been unstable to say the least in the fintech space, investment is harder to source and without it, startups will inevitably struggle.
“We have happily worked with Started for many years now, and by formalising our partnership with an agency who are specialists in the field of FinTech and startups, we aim to support all FINTECH Circle members and incentivise investors and founders alike with a package to help streamline brand development and growth.”
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