Blueberry Life offers a unique approach to term life insurance. We specialise in offering tailored cover to those with lifestyle conditions, alongside access to tools, services and products to help you live longer and healthier. Our specialism is in Type-1 and Type-2 Diabetes, but we also offer cover for a range of chronic conditions including prediabetes, high BMI, high cholesterol, and high blood pressure.
The name Blueberry isn’t a coincidence – blueberries are linked to improving health concerns such as blood pressure, blood sugar and gastrointestinal issues.
Unique, specialist cover
Our founder, Dr. Karan Mehta, has dedicated his studies to understanding how those with chronic conditions can live healthier and longer. Alongside insurance and AI specialists in our team, we are formulating a unique data-led pricing model that offers fairer prices with more inclusivity than typically available in the market.
More than just insurance
Although insurance is our product, our mission goes beyond that. Our mission is to create a user base that experiences an extended healthspan. Healthspan is a term to describe not just a longer life, but a healthier one for its duration.
The way we aim to do this is to provide a suite of digital tools dedicated to helping our customers live healthier & longer – defying the odds of their condition. This starts with our digital-first term life insurance.
Get a quote in minutes
We’re the only life insurer who offer a fully online, mobile-first quote experience. That means no brokers or phone calls needed. Once you have your quote, you’re able to tweak every aspect of your cover. You can easily decide how much and for how long you’re insured for.
Improving your healthspan
To support our mission of helping our customers live longer, we’ve partnered with leading diabetes management app Gro Health to offer all policyholders one year free premium subscription to track and manage their health.
It takes just a few minutes to get a quote online: https://quote.blueberrylife.com/
Get in touch: [email protected]