PR and communications agency Refresh has appointed Rick Hollister as an associate director to accelerate its growth and bolster its senior leadership team.
Hollister has more than 12 years of PR and marketing experience across a broad range of international clients and has completed a comprehensive list of B2B, corporate and consumer campaigns.
A multi-specialist practitioner who has worked on many high-profile accounts across the technology, built environment, healthcare, FMCG and professional services sectors, he joins Refresh from PR Agency One, where he spent eight years across two stints, most recently as a senior account director. He has also worked at Brazen and Peppermint Soda.
Hollister’s new role will involve expanding the agency’s client portfolio and growing existing clients. He will also work alongside the senior leadership team to support further agency growth and advance its internal training programme to foster the next generation of PR and marketing talent.
“The opportunity to join Refresh excited me as the agency has a fantastic reputation in the technology, built environment and construction industries,” he saudi. “I plan to build on the agency’s strong foundations and grow its client base across sectors. I will also support the agency’s continued evolution while introducing new perspectives to help it achieve even greater heights.
“I am looking forward to working with the team to deliver impactful results for clients while fostering Refresh’s value-based culture.”
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Laura Mashiter, managing director at Refresh, said: “Rick will play a key role in shaping the future direction of the business alongside the senior leadership team. His expertise spans a variety of sectors, and he is well-positioned to lead client acquisition efforts and contribute to the agency’s continued growth.
“As global issues continue to put pressure on senior leadership teams to refine and adjust their business strategies, our clients require support to navigate new challenges. They require experienced and strategic minds to overcome them. Rick brings a wealth of experience and a creative flair to support them and drive growth.”
Refresh supports a wide range of clients with strategic campaigns across the paid, earned shared and owned marketing mix.
Its work includes communications campaigns, press office support, social media strategy, media buying and graphic design.