Artificial intelligence startup Nesti has secured £250,000 in a pre-seed funding round led by SFC Capital.
The Bristol-based firm has developed a platform to help sales development teams exceed their targets with personalised outbound videos at scale.
The product uses generative AI video models to transform outbound sales with its ability to create AI replicas of sales reps, enabling them to produce unique, personal, and interactive outbound prospecting videos, on dynamic landing pages, at scale.
According to the business, on average Nesti’s clients have seen a 65% uplift in demos booked and a 300% increase in response rates.
The oversubscribed round was led by London VC firm SFC Capital, with further investment from some of Nesti’s early clients which range from high-growth SaaS scaleups to global firms.
Angel investors include Richard Fitzmaurice, a global B2B CMO & NED; Lee Durham and Richard Lane, co-founders of sales acceleration agency durhamlane; and Ben Kent, founder & CEO of Meridian West, a provider of client insight to the world’s leading advisory firms.
“We are thrilled that such high-calibre investors immediately recognised our ability to drive sales growth for our customers, allowing us to close our pre-seed funding round early,” said Morgan Edmondson, CEO and co-founder.
“The commercial functions of businesses large and small are proving to be hungry for modernisation. The speed at which we have been able to develop our technology has been matched by the speed of our clients ability to both implement it, and see a significant uplift in conversion rates; a very clear indicator of the transformative nature of generative AI video prospecting in outbound sales.
“With our team’s deep understanding of the latest technology, the talent market and need for security, it is our goal to be the default choice for mid-market and enterprise grade AI sales tech that can add real commercial value not tomorrow, but right now.”
Ed Stevenson, investment executive at SFC Capital, said: “The team at Nesti are building one of the most exciting B2B platforms we have seen recently. Nesti is well-designed, extremely easy to use and is already proving its effectiveness amongst sales teams.
“There is an abundance of potential to not only own the generative AI video prospecting space but also expand into horizontal markets. We are excited to be working with the team as they expand and grow.”