Solgari, an AI-powered application that transforms Microsoft Teams into a highly effective customer engagement platform, has selected Element Communications as its international marketing and communications partner.
Organisations have previously struggled to connect disparate customer data sets, leading to delay, frustration and poor experience.
Solgari works with companies in more than 40 countries, bringing together all customer data in one place before unleashing the next generation of Artificial Intelligence, empowering them to deliver exceptional customer experiences.
Element Communications’ multichannel campaign will provide a step-change in marketing activities for Solgari by developing comprehensive new company messaging and website assets, building a new partner programme to support fast-paced customer acquisition, increasing brand awareness and engaging customers to build high-impact end-user stories.
“This is a crucial moment for our business,” said Paul Mason, chief commercial officer at Solgari. “Having developed what we believe is the best technology in our market, we have been rapidly winning phenomenal customers across the world.
“We needed a partner that could help turbocharge our growth and Element’s reputation for supporting ambitious, fast-growing businesses like ours is second to none.
“The quality of their people and vision that they set out for our business is hugely exciting for us as a management team.”
Microsoft Teams is the dominant force in workforce collaboration, with 320 million monthly users. Organisations are increasingly looking to extend Microsoft Teams and its capabilities to improve customer service, supported by an active and engaged partner community.
Fully certified and available on the Microsoft Marketplace, Solgari delivers immediate impact with reduced risk, while enabling the deployment of AI-powered services. This helps partners differentiate their service offerings while allowing end customers to gain competitive advantage.
Simon Moss, director at Element Communications, added: “The Solgari team have worked incredibly hard to develop an application that is not only technically brilliant, but has clear market fit.
“Now is the right time to accelerate marketing and communications efforts – and we are proud that they have chosen Element to support them at this exciting moment in their growth journey.”