A single mum from Manchester has launched an app which aims to make PR more accessible to small businesses.
Carla Speight says the PR Mastery for Business app will help them to secure coverage on local TV, radio, newspapers and online publications.
Speight has over a decade of experience working in comedy, podcasting and building the public reputation of brands and founders through her PR and talent agency Carla Speight & Co.
Press, influencer and media relations can have a huge impact on growing small businesses. Yet PR is too expensive for many.
The PR Mastery for Business app includes no-strings-attached expert lead courses for business owners wanting to grow their business and increase brand visibility by securing media coverage.
Users are then able to ‘level up’ their knowledge with the PR Master Series of expert lead courses, which allow users to learn at their own pace and offers tasks designed to help them create as they learn. These courses can be purchased separately or as a whole for lifetime access.
There is also a PR Mastery group featuring expert lead webinars, Q&As, monthly group strategy meetings, timely prompts for regular press and media coverage and a like-minded community of business owners wanting to grow their business and build their networks.
Over the years, Speight has worked with the likes of Jason Manford, Lewis Capaldi, Katherine Ryan, Sarah Millican and Shaun Ryder, as well as independent businesses. Her clients have regularly been featured in global publications including the Daily Mail, The New York Times, The Guardian and The BBC.
Now she regularly features in global publications and on TV as an industry expert.
“Without the support of reputable people in the industry recognising my talent and pushing me to go further, I wouldn’t be where I am today,” she said.
“They opened doors for me and recommended me to other people in the industry, enabling me to establish myself in a career that I love.
“I’ve always remembered that and try to do the same for others now I’m in a position where I can help people get into the industry.”