A cycling app founded by Tour de France stage winner Tom Pidcock has won the backing of the Dutch Sport Tech Fund.
Link My Ride allows riders, clubs and brands to connect with each other simply and safely via an easy-to-use smartphone app and desktop.
Founder Tom Pidcock is a rider for Team INEOS and co-founded the app with former teammate Jacques Sauvagnargues.
Link My Ride is in the final phases of development ahead of launching towards the end of this year.
Sauavagnargues said: “We are really excited to have the support of such a well renowned sport fund. Their confidence in how we’re looking to connect cyclists all around the world more simply and conveniently gives us even more confidence as we head towards our public launch towards the end of this year. There are many clear synergies within their portfolio and contact base that can aid the growth of Link My Ride.”
Alexander Jannsen, CEO of the Dutch Sport Tech Fund, added: “As a fund we were eager to penetrate the cycling market and community. Link my Ride stood out, ticking all the boxes; a great business model, founders, advisors and influencers; a charitable focus, a young and ambitious team, a cool app… and a co-founder who has just won the Alpe d’Huez stage of the Tour de France in Tom Pidcock.
“Our Fund is extremely proud to be part of this winning team. We look forward to working together with Link My Ride to support the growth of a globally booming sport.”
Link My Ride is designed to simplify organising group rides, whether you are a club or a cyclist, thanks to a range of smart features aimed at convenience and creating connections. Riders can quickly and easily find rides within the community suited to their ability, discipline and location.
EV Technology Group to acquire Fablink Group for £38.8m in ‘fantastic fit’ deal
Dutch Sport Tech Fund is an investment firm based in Amstelveen, Netherlands. The firm seeks to invest in sports technology companies operating in the athlete performance, data and analytics, athlete and fan engagement, athlete branding, esports, fantasy sports and betting sectors.