Digital media services partner to the global entertainment industry, ZOO Digital, has appointed Robert Pursell as its new CFO.
The Chartered Accountant with extensive experience in senior financial leadership roles across the technology and retail sectors will take on the role on 8th August 2025.
He has held key positions in both private and publicly listed companies, most recently serving as CFO at NSC Group plc, a London-based multinational IT services provider with over 1,500 employees operating across more than 100 countries, generating annual revenues exceeding £120m.
Current CFO Phillip Blundell will remain in post to oversee the FY25 results and ensure an orderly transition.
The firm partners with major Hollywood studios and streaming services and has a global presence, with dedicated hubs in London, Los Angeles, Dubai, Turkey, South Korea, India, Denmark, Spain, Italy and Germany as well as a development and production centre in Sheffield.
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“On behalf of the board, I would like to welcome Rob to ZOO as our new CFO,” said Stuart Green, CEO of ZOO Digital.
“Rob is an experienced and highly commercial finance leader who has managed across international technology and services companies.
“He joins as we have fundamentally right sized the business to focus on profitability and cash generation. I look forward to working with him as we capitalise on our market leading position to adapt to the evolving media entertainment industry.”
Pursell was a director of Indian online fashion retailer Koovs Plc, which entered into administration in 2019, was moved from administration to dissolution in December 2022 and dissolved following liquidation in March 2023.
The firm entered administration when a significant committed equity investment of around £6.5m did not complete.
Koovs Plc’s secured creditor was managed by a security trustee, Capital Trust Company Limited (now Apex Corporate Trustees (UK) Limited), which was owed £10.2m plus interest and costs on commencement of the administration and suffered a shortfall of circa £7.3m.