Manchester-based video production agency Fraggell Production has introduced a new advertising content arm to support brands during the pandemic.

Fraggell Productions has developed Fraggell Ads as a platform for the creation of videos for eCommerce brands to use in their paid advertising.

The agency will focus on delivering  ads lasting between 15 and 30 seconds across Instagram, Facebook and Snapchat.

Fraggell Productions was founded by Fraser and Nicholas when the pair left Ashton Sixth Form College aged 18.

It now counts PrettyLittleThing, BoohooMan, Lavish Alice, LADBible, Papa Johns, Gumbies and BootBuddy among its portfolio of clients.

The co-founders, now aged 25 and 26, explain: “The beauty of our offering is that our clients can send us their product from anywhere in the world and we can create the videos for them. This allows our clients to take a hand-off approach while we take care of the casting, location and user generated content.

“This also means that we can protect our clients, turn around content at scale, all while reshaping and repurposing marketing messages to reflect the current climate.”

Generating a turnover of £200,000 in 2019, alongside a £100,000 pre-tax profit, Fraggell Productions aims to turnover £1m in the next five years.

The company said it plans to move to a larger new office in 2021, allowing its team to build custom sets and studios.