Channel 4 has named Priya Dogra as its next chief executive, with the board confirming she will take up the role in March 2026.
Dogra is currently chief advertising, group data & new revenue officer at Sky and brings more than two decades of media experience across the US, EMEA and the UK, spanning operations, programming, production, strategy, M&A and business development.
At Sky, she oversees Sky Media, its data and analytics capabilities and the development of non-subscription revenues.
She recently led Universal Ads, a joint initiative between Sky, ITV and Channel 4 with Comcast’s FreeWheel to create a self-serve TV advertising platform aimed at opening the market to small businesses.
Before joining Sky, Dogra spent 14 years at Time Warner / WarnerMedia and Warner Bros Discovery, most recently serving as president and managing director for Warner Bros Discovery EMEA with responsibility for programming, production, marketing, advertising and commercial partnerships across networks, streaming, theatrical distribution and content licensing.
She also led local original series production for HBO and HBO Max and earlier headed mergers & acquisitions and corporate strategy at Time Warner / WarnerMedia.
In this role, she oversaw major investment and deal activity while advising three successive CEOs on strategic initiatives.
Dogra began her career in investment banking at Citi, covering media and telecoms clients.
She will become Channel 4’s eighth chief executive in the broadcaster’s 43-year history, following predecessors including Alex Mahon, David Abraham and Jeremy Isaacs.
“I am delighted that Priya Dogra will become Channel 4’s eighth CEO,” said Geoff Cooper, Channel 4 chair.
“Priya is an outstanding executive, a visionary leader and has a formidable intellect.
“She has impressive experience in driving commercial growth and digital transformation, as well as building collaborative partnerships, alongside a track record of nurturing creative processes, delivering effective programming strategies and building content production capabilities.
“She also possesses a passion for Channel 4 and a deep understanding of its public service remit. Priya is ideally equipped to lead the business through its next chapter, and we are thrilled to welcome her aboard.”
Dogra added: “Joining Channel 4 at this moment is a genuine privilege. Few organisations sit so firmly at the heart of British culture or have such a clear purpose and vital mission: to challenge, to reflect and represent voices across the UK, and to spark change through entertainment.
“I very much look forward to working with the brilliant team at Channel 4 and with partners across the creative industries to build on its distinctive and ground-breaking programming and reporting, accelerate its digital ambitions, and deepen its connection with audiences across every platform.”