Cicely Coops, founder of sustainable haircare company Selkie, is the first person to pitch her business on tonight’s episode of Dragons’ Den.
Based in Amersham, Buckinghamshire, Selkie was founded in 2021. Chemist Cicely will pitch her innovative powder-to-liquid haircare brand, created as a more sustainable, natural alternative to the current shampoo and conditioners on the market.
“I am so excited to be appearing on this series,” she said. “It could be huge for my business and I can’t wait for it to air.”
Manufactured by a certified B Corp partner in Europe, Selkie is made from 98% naturally derived ingredients and free from harsh sulphates, silicones and unnecessary additives.
Sold as a powder with a keep-for-life refillable bottle system, it eliminates single use plastic and ships no water, helping to reduce unnecessary transport emissions.
Following Cicely will be John Gray and Sean Robinson of Mr Swainstons; mother-and-son Shashi and Sanjay Aggarwal, behind Spice Kitchen; and Louise Truman, the London-based founder of Plotpackers.
Series 23 of Dragons’ Den returned to our screens tonight after the summer break.
Episode 8 sees the return of guest judges Susie Ma and Jenna Meek – the commerce queens who made their debuts earlier in the series – alongside regular Dragons Peter Jones, Deborah Meaden and Steven Bartlett.
With female Dragons outnumbering the males for the first time, it signals a power shift in the Den… this series will be the last one featuring Touker Suleyman, who announced earlier this year that he would be leaving the show after more than a decade in the Den.