Web Summit is Europe’s biggest tech conference – and you have to be there to appreciate the sheer scale of the operation.

There are more than 1,000 speakers across dozens of stages alongside pitching sessions, masterclasses and roundtables focused on technology and business knowledge.

And that’s just what is scheduled. More than 71,000 people walked through the gates in Lisbon in 2024 – almost the size of a home crowd at Old Trafford – sparking millions of conversations, connections and deals away from the bright lights.

So what is it really like to be there? And how can you stand out in a crowd?

They say a picture tells a thousand words – so here is the story of my Web Summit so far in pictures.

Jonathan Symcox at Manchester Airport

An accident on the motorway cut things fine in getting to Manchester Airport for the flight… but I found time to take this pic before legging it for the plane!

Bruno Fernandes on Lisbon flight

Manchester United captain Bruno Fernandes was on the flight. Our story of the star helping a passenger struggling with a health emergency went viral around the world – it was even on the Portuguese TV news! Bruno is pictured here with OneFile and Circle of Trust founder Susanna Lawson, Heather Waters of GM Business Growth Hub and Howard Simms, business advisor and co-founder of Apadmi… and United and Portugal team-mate Diogo Dalot

Jonathan Symcox outside Web Summit with Daniella Russo, head of client services at MP&Co

Outside the main entrance on day one with Daniella Russo, head of client services at MP&Co

Jonathan Symcox outside Web Summit new

Donning BusinessCloud merch (briefly… it was 20 degrees) inside the mammoth complex

Danielle Belton, editor-in-chief at the Huffington Post, with The Independent CEO Christian Broughton at Web Summit

Listening to Danielle Belton, editor-in-chief at the Huffington Post, discuss the future of traditional media – and Donald Trump – with The Independent CEO Christian Broughton

Audience at Web Summit

The audience for their talk

Patrick Smith of Zally, Nicole Lowe of KPMG Emerging Giants and Jonathan Symcox at Web Summit

Networking with Patrick Smith of Zally and Nicole Lowe of KPMG Emerging Giants at the first Night Summit event

Howard Simms and Kellie Noon at Web Summit

Howard Simms with Kellie Noon of GM Business Growth Hub – which has taken its ASCEND cohort to Web Summit – unwind at the end of a long day

ASCEND at Web Summit with David Savage

Some of the ASCEND cohort in Lisbon’s Time Out market with hit podcaster David Savage of Tech Talks

Web Summit - Susanna Lawson and Anna Heyes

Susanna Lawson and her Circle of Trust co-founder Tracy Johnson meet up with Active Profile founder Anna Heyes

Amman Ahmed speaking at Web Summit

Amman Ahmed discusses bootstrapping his company Music For Pets – since exited to a firm in Los Angeles – on stage

Sean Brown of Versori speaking at Web Summit

Sean Brown of Versori speaking at Web Summit

West Midlands delegation at Web Summit

A delegation from the West Midlands. Sadly the region was beaten to the European Capital of Innovation Awards crown by Italian city Turin

Manon Dave with Jonathan Symcox at Web Summit

Meeting the inspirational serial entrepreneur Manon Dave, who has founded companies with Idris Elba and will.i.am. Stay tuned for the write-up

One of the many stages at Web Summit

FinTech talk on one of the many stages at Web Summit

Felix Robinson of Pet Trust UK and Patrick Smith of Zally at Web Summit

Is that a pink lady? Felix Robinson of Pet Trust UK and Patrick Smith show me how to stand out in a crowd. Smith told me he had dozens of connections and selfies as a result of his trainers

Jonathan Symcox with cat ladies at Web Summit

What’s new, pussycat? These gals also know how to grab attention in a tech conference

Jonathan Symcox with FundMyPitch founder Steven Mooney

Chatting with FundMyPitch founder Steven Mooney

Web Summit - GM Business Growth Hub

GM Business Growth Hub folk about to scatter and network like crazy

Lindsay Hong, CEO & co-founder, SmartAssets with Jonathan Symcox at Web Summit

Lowering my selfie game with Lindsay Hong, CEO & co-founder of London MarTech SmartAssets

KPMG Global Tech Innovator winner

The KPMG Global Tech Innovator finalists take to the stage on Wednesday night. And the winner is…

Rudder Wu, CTO, Thermalytica - winner of KPMG Global Tech Innovator competition for 2024 - with Jonathan Symcox of BusinessCloud

… Rudder Wu, CTO of Thermalytica!