Posted on September 24, 2019 by staff

Velocity Commerce accelerates growth with four senior hires


Cambridge-based online retail specialist Velocity Commerce has announced a series of new senior hires.

Co-founded by Eddie Latham and PJ Scott in 2013, the firm shares its experience and knowledge of online marketplaces, such as Amazon and eBay.

Latham and Scott started the business selling branded clearance stock from their homes.

Today the firm manages and retails product ranges for brands include Brita, Nextbase, Hoover and Sony.

Joining the business as part of the expansion is Adam Caseley, marketplace manager, who has been appointed to help to drive the consultancy side of the business.

With experience in the eCommerce industry, the firm said Caseley is an expert in online marketplace algorithms, and will oversee strategy of the firm’s partner content.

International sales expert Silvia Misa joins the firm as its financial controller, bringing over a decade of experience in multinational retail.

Gemma Copping joins the firm as HR Manager. Copping has more than 15 years’ experience in the HR sector, and will manage all HR operations across both Velocity Commerce websites.

To support with the firm’s logistics services, Stuart Pogson joins the firm as business intelligence manager. With a background in demand and merchandise planning for Tesco, Pogson has extensive experience in improving the efficiency of merchandising and supply chain for retail businesses.

Eddie Latham, co-founder and director said: “Since PJ and I established Velocity six years ago, growth has continued to be phenomenal; in our first year of business we saw sales of £500,000, this year we will reach £30m.

“We are pleased to be able to welcome so many new members to the Velocity team this year, and are excited to see what their new skillsets, expertise and experiences will bring to the business”.