A content experience platform powering billions of personalised interactions around the web has swooped to acquire London-based Bibblio.

EX.CO said the deal for Bibblio, which builds content discovery tools powered by artificial intelligence, will see it provide sophisticated personalised video, interactive experiences and product recommendation solutions to brands, publishers, and eCommerce businesses.

“Companies cannot continue to deliver the same experience to different types of website visitors if they want to improve their conversion rates,” said Tom Pachys, co-founder and CEO at EX.CO. 

“This acquisition of Bibblio allows us to scale our technology and propel businesses into a new era of hyper-personalisation so they can easily tailor their digital properties with dynamic content to create unique experiences.”

In addition to launching targeted, interactive experiences for different audience segments, EX.CO’s customers will now be able to surface contextual videos and AI-driven product recommendations. 

The EX.CO platform will deliver insights indicating how each audience segment responds to specific content, arming businesses with the information they need to offer a truly relevant experience to their visitors.

“It feels like fate to be joining forces with EX.CO,” said Mads Holmen, co-founder and CEO at Bibblio. “We share a vision to bring technology to fruition that solves a major gap in the market between acquiring site visitors and achieving desired business outcomes. 

“Together, we’re able to provide businesses with rich, interactive experiences powered by advanced personalization that are easy to deploy on your site and make an instant impact.”

Bibblio’s client base has encompassed several different verticals including publishing, commerce, education, government and other companies trying to engage their users deeper and return the investment on user acquisition.

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