UK-based digital sport giant Snack Media has been acquired by US company Valnet.

Snack Media represents the UK traffic programmatically for and operates the, and sites, along with a specialised ad network.

Founded in 2007, it operates a portfolio of over 400 websites and 30 million social followers under a mantra of ‘Make content count’.

“The business is in a great position and ready for a huge period of growth,” said Snack Media CEO and founder Niall Coen. 

“We are excited about the benefits this acquisition can bring to our partners, the Snack Media business and the industry generally. 

“For my part, I’m extremely pleased to be able to hand the reins to Valnet who share very similar values and strategy, therefore I have total trust in their abilities to guide the business through to its full potential.”

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Martin Crawford, Snack Media director of content and founding member, added: “We are delighted to be joining the Valnet family who bring an array of talent, proprietary technology and expertise to the team that will supercharge our growth.

“Building upon the strong foundations that our founder and the wider Snack Media team have built during the last 15 years, we can’t wait to embark on an exciting new era.”

Angel Berrocal, group president at Valnet, said: “We are more than excited to welcome Snack Media into the family. Snack’s team is extremely talented and shares our values of being ‘humble and hungry’.

“Together we will continue to grow all Snack brands exponentially and consolidate their position in the football and sports categories. 

“Snack’s acquisition follows the purchase of earlier this year, which helps us strengthen our presence in the UK and pave the way for additional growth in international markets.”

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