Posted on February 3, 2020 by staff

Marketing tech firm AppsFlyer plots UK growth after £160m funding


US-headquartered marketing analytics firm AppsFlyer is planning growth in the UK following a Series D funding round of $210m, led by General Atlantic.

Its platform processes billions of mobile actions per day, which it processes into data to guide marketing investments.

The firm has a total of 15 global offices and boasts HBO, Waze, Alibaba, Skyscanner, and Activision among its more than 12,000 clients.

Paul Wright, the firm’s Managing Director for the UK, France, Middle East, and Turkey, said the UK would see expansion this year.

“The UK is and always has been a key market for AppsFlyer,” Wright told BusinessCloud. “We opened our office here in 2016 and it has since grown to over 30 people with significant further expansion planned in 2020.

“London is a major hub for many of the world’s leading tech businesses and a key market for first call talent attraction, so it is absolutely a priority market for us and one in which we’re very proud to note we’re the market leader.”

Wright said that its UK operations are a key market for the firm.

“We have hundreds of enterprise customers ranging from RBS, Vodafone to Deliveroo who depend on AppsFlyer for unbiased and secure marketing insights,” he said.

On hiring plans for its London office in Fitzrovia, which faces Facebook’s London office, Wright said: “We have our sights set on bringing in the best talent to our London office.

“I would love to see our team continue to grow and flourish, not only in size but in the targets they’re hitting and goals they’re achieving.”