Posted on June 29, 2017 by staff

Gaming experts to discuss the thriving UK scene


Top speakers including Paul Gouge, CEO of Playdemic , have been confirmed for BusinessCloud’s ‘Exploring the UK games scene boom’ event.

Earlier this year Cheshire-based Playdemic was bought by TT Games, part of Warner Bros Interactive Entertainment, on the back of its success with free-to-play mobile games such as Golf Clash, which has been downloaded more than a million times.

Today Playdemic’s games have more than 2.5m users.

Joining Gouge onstage will be Annie O’Toole of augmented reality toy range SwapBots, Greg Robinson of Boomdash Digital and Clayton Carpenter of PlaygroundSquad, with more big names to be confirmed.

Gaming has rocketed from the realm of teenage kids in back bedrooms to a multi-billion-pound business in the UK.

On the world stage, Microsoft paid £1.5bn for Minecraft maker Mojang while closer to home Macclesfield company Chillingo published mobile blockbuster franchise Angry Birds.

The North West has a proud history in the industry and is at the cutting edge of video game development and gaming technologies today.

The region plays host to more than 600 game developers all striving for the next big thing in gaming – whether it be on powerful platforms such as the PlayStation 4, Xbox One and PC, or the smartphones which have turned everyone into a potential gamer.

The runaway success of Pokemon GO – the third most downloaded iOS app in 2016 – shows the huge potential of augmented reality while Sony has sold more than a million PlayStation VR headsets, bringing virtual reality into the mainstream.

Which UK companies are leading innovation in the games industry? What is the future of gaming? And how can business get involved in this multi-billion-dollar market?

These questions and more will be discussed at the event.