Name: Karishma Vijay
Job description: Beauty brand owner
From: Ashford, Surrey
What you need to know: She went into The Apprentice admitting she never watched the show and has stayed steadfastly true to herself throughout the process. The 28-year-old has been the standout candidate in series 20 and has shared her opinions with her 332k Instagram and 497k TikTok followers.
Business plan: She’s the founder of Twickenham-based beauty brand Kishkin, which describes itself as a ‘skin care miracle’. She said: “I’m here for an investment and to find a business partner, not a fan.”
The Apprentice highlight: Plenty to choose from, but it is hard to beat her performance in week four, when she was the project manager in a task to advertise bottled water. The video she created was brilliant.
In her own words: “I come from generations of businessmen yet I’m the very first businesswoman of my bloodline – the black sheep. And I have every intention of winning this by being exactly who I am.”
Chances of winning: I’m convinced she’ll make the final two with Dan Miller. Her business is unproven, but Lord Sugar might choose her because she has the X factor.


