The Ingenuity Group, the UK’s biggest connector of agencies and brands, has acquired sales intelligence platform Pearlfinders for an undisclosed sum.
London-based Pearlfinders was designed to help clients generate revenue by providing them actionable insights and data to power their outreach.
The firm’s clients include marketing agencies, HR teams, global sports teams and UK non-profits.
Pearlfinders co-founder and CEO Denese Colbourne will remain in the business in her current role, joining The Ingenuity Group alongside her team as Pearlfinders continues to operate as its own brand.
In the last twenty years, The Ingenuity Group has grown to encompass Ingenuity, Ingenuity+, Future Factory, Reg&Partners, MAD//FEST, MAD//Masters, and now Pearlfinders.
Also headquartered in London, its purpose is to help the marketing industry thrive via a wide range of services focused on generating innovation across the sector and improving the connectivity between brands and agencies.
“Data and insights have always been incredibly important to Ingenuity and the other businesses within the group, now more so than ever,” said Chris Kemp, founder & CEO of The Ingenuity Group.
“And the ever-evolving marketing landscape means we’re always looking at new ways to build out our capabilities in response to clients’ needs.
“Pearlfinders is a brilliant platform and a natural fit alongside the suite of services we provide to both brands and agency clients, supercharging the data and insights we already have access to across The Ingenuity Group – bringing it all together and adding a new dimension to our offer in this area. I’m delighted to welcome Denese and her team on board.”
Colbourne added: “The Ingenuity Group provides Pearlfinders with a fantastic opportunity to reach new heights.
“We both understand the brand and agency worlds very well and the clear benefits for clients of making the best thinking, intelligence, and growth products and services available to them.
“My team and I are extremely excited by this new chapter, and we look forward to working with the impressive group that Chris is creating.”