Ecomtent, a generative AI startup focused on helping sellers and retailers optimize for AI-powered search, has secured £1.1 million in funding.
The round was led by MaRS IAF, and included Twinpath, Techstars x eBay Ventures, and notable C-Suite Angels from top retailers and the tech industry.
It comes just three months after the startup secured £650,000 in pre-seed funding – also led by MaRS IAF – to develop its technology.
Founded in 2022 by Max Sinclair, Ecomtent says it is revolutionising how sellers and retailers prepare for a future where searches are focused around large language models (LLMs). Its platform generates visual and written content optimised for AI-powered search.
AI-driven search is gaining momentum, evidenced by tools like ChatGPT launching live search functionalities after becoming the 10th most visited website globally.
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Sinclair said: “The way people shop online is undergoing a profound transformation, and therefore also how sellers and retailers optimize for discoverability and conversion is changing.
“Longtail keyword matching is dead. The future lies in aligning with customer intent, across both written and visual assets.”
Ecomtent has already achieved significant milestones, successfully piloting with major retailers generating annual revenues of $11 billion and $14bn. It says these accomplishments have established the company as a go-to solution for the Amazon seller community.
Vincenzo Toscano, CEO of the full-service Amazon and Walmart agency Ecomcy, praised Ecomtent’s technology: “Ecomtent’s technology has made our internal content team 10x more productive in terms of speed and scale.”
Emil Savov, Managing Director of MaRS IAF, added: “We are excited by the unique composition of Ecomtent’s founding team and the specialist AI talent they’ve recruited from elite institutions. They are seizing this incredible opportunity to build a category-defining business.”
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