Tech Mahindra Ltd., a leading provider of digital transformation, consulting and business re-engineering services, has agreed a long-term partnership with world-leading sports university Loughborough.

Over the last 60 years, Loughborough University has made an outstanding contribution to the world of sport. The university combines exceptional athletes, unrivalled facilities and top coaching with research expertise and active partnerships with major sports leaders and organisations. 

The partnership is centred on the collaborative development of sport innovation and sport technology to create new opportunities for research and enterprise. It aims to include the advancement of diversity and sustainability in sport; opportunities to progress sport through 5G, augmented reality and virtual reality; research into how sport is being played and will be played in the future; rhe future development of how sport is being consumed and will be consumed; and sport innovation acceleration, including the scale up of emerging companies.

“We are excited to partner with Loughborough University to build the sports ecosystem of the future,” said Jagdish Mitra, chief strategy officer and head of growth at Tech Mahindra. 

“This collaboration between Tech Mahindra, a global digital transformation company  and the world’s leading sports university will focus on filling technology and domain related innovation within the industry, so we can tap into the full potential of sports which will leverage technology at the core for performance and experience.”

Professor Chris Linton, acting president and vice chancellor of Loughborough University, said: “The partnership with Tech Mahindra enables us to strategically build on our established strengths in sport and technology. 

“It also opens up opportunities for colleagues working across a broad spectrum of disciplines, right across the University community. I’m particularly pleased that research, teaching and enterprise activities are all planned. 

“This integrated approach will, I’m sure, deliver enduring value to both parties and I’m excited to see what develops from this pioneering partnership.”