London-headquartered tech firm Reward has been acquired in a $230 million (£168m) deal.
Described as a leader in customer engagement and commerce media, Reward was founded in 2001 and operates across Europe, the Middle East and Asia.
Its cloud-based API platform integrates content, advertising and commerce to deliver experiences for customers. It is behind many bank loyalty programmes seen today from brands such as Visa, NatWest Group and Barclays.
Reward also works with the world’s largest retailers such as McDonald’s, eBay, Deliveroo and Amazon.
Last year it won backing from Dragons’ Den star Touker Suleyman, who struck a partnership that brought his clothing brand Hawes & Curtis into the company’s global retail network.
Reward – formerly known as Reward Insight – has now been bought by Nasdaq-listed Rezolve Ai PLC, a global provider of AI-driven conversational commerce and payments infrastructure.
“Reward is on a mission to make everyday spending more rewarding, returning more than $2.5 billion to customers to date,” said Gavin Dein, founder and deputy chairman of Reward.
“We’ve donated circa $20m to charitable causes, and rewarded staff, past and present, with more than $30m as shareholders.
“I’m immensely proud of what we’ve achieved at Reward and excited about what the team will continue to build as part of Rezolve Ai group.”
The companies say the combined entity will enable brands to move seamlessly from discovery and influence into hyper-personalised conversations that guide consumers through to transaction, with outcomes measured directly against real spend.
Daniel M. Wagner, founder, CEO & chairman of Rezolve Ai, said: “Reward is a profitable, scaled platform that sits directly at the heart of AI-driven commerce, already operating at scale, where discovery, engagement, transaction and loyalty converge.
“It materially advances our core AI commerce strategy by embedding Rezolve deeper into everyday consumer spend across banks, retailers and payment networks.”