Housing technology company Alertacall has raised £1.5 million investment from Middleton Enterprises. 

Alertacall’s Housing Proactive service is a specialist, technology-based housing management system designed for older people and those with additional needs.  

The company is expanding its housing technology suite of solutions to create safer, smarter and more connected homes, including WiFi deployment, video door entry, fire alarms and video calling. 

It has a customer base of more than 50 housing providers across the UK.  

This investment will create 15 new jobs in Alertacall’s technology and business development teams. The company has offices in Warrington and Windermere and currently employs 80 people. 

James Batchelor, CEO of Alertacall, said: “It’s fantastic that we have secured this investment from an organisation that has a real track record in supporting SMEs with unique business propositions.  

We were approached by several private equity firms however Middleton Enterprises stood out due to its commitment to be involved as part of our business on a long-term basis, and also because they understood the importance of our social purpose too.  

The investment will help us deliver several brilliant services for social housing providers looking for the very best ways to engage digitally with residents, and particularly those with sheltered housing looking for modern, flexible and highly-affordable approaches for their properties post Digital Switchover.” 

Mike Elliot, Finance Director of Middleton Enterprises, added: “We are really pleased to invest in Alertacall, which has strong growth potential and is exceptionally well regarded by its client base.  

We are also impressed with the social value created by the business, which has a goal to improve the lives of individuals with higher needs.  

It’s rare to find a company that has such strong purpose, leadership and sustained investment in technology, and all of us here are excited to support the team on the next phase of the journey.”