Consent and preference management business Syrenis has marked its 25th anniversary with key strategic announcements.
The Warrington-based firm has bolstered its leadership by appointing Martin Audcent as CFO and Paul Glynn as CSO, following Adam Binks’ recent appointment as CEO.
Syrenis has rapidly built global momentum by powering consent and preference management for brands that collectively oversee over 1.2bn customer records, including in the pharmaceutical, financial and automotive sectors.
The Warrington-based firm has bolstered its leadership by appointing Martin Audcent as CFO and Paul Glynn as CSO, following Adam Binks’ recent appointment as CEO.
Syrenis has rapidly built global momentum by powering consent and preference management for brands that collectively oversee over 1.2bn customer records, including in the pharmaceutical, financial and automotive sectors.
Under new leadership, the company is poised for even greater global impact, setting an ambitious target to more than double the revenue of the company in the next 5 years.
“At Syrenis, data privacy is more than a regulatory mandate – it’s the engine driving our next wave of innovation, beyond compliance,” said Binks.
“As we welcome visionary leaders like Martin and Paul, we’re not just expanding our team; we’re redefining the standard for secure, agile consent management.
“We are pioneers in the space and our purpose is to empower Fortune 500 companies to transform data protection into a strategic advantage, setting a new industry benchmark in this digital-first era.”
New CFO Audcent has previous experience in the role, having served as CFO at AIM listed firm SysGroup.
Prior to that, he held the position of associate finance director at NCC group plc.
Maven buys out 86-year-old firm undergoing tech transformation
Audcent will oversee the company’s financial strategy and compliance, working closely with all departments.
CSO Glynn joins the company from Nasdaq listed Digimarc, bringing experience in sales leadership and a proven track record of driving growth and building strong client relationships.
As CSO, he will play a key role in shaping and leading Syrenis’ sales strategy, ensuring the company continues to expand its reach and deliver exceptional value to customers and prospects.
On the appointment, he said: “I’m thrilled to lead Syrenis’ sales team in this next phase of growth.
“With a strong global customer base across multiple industries, the company is well-positioned for an exciting future.”