S&W, the fast-growing professional services group, has appointed Dan Goodall as partner in its data and technology services team.
Goodall brings extensive experience helping organisations use data and technology to improve operations, strengthen resilience and deliver strategic outcomes.
He has led major transformation programmes across multiple sectors, supporting organisations with Enterprise Resource Planning (ERP), and data platform modernisation, cloud migration, automation, AI adoption, governance and large‑scale digital change.
Goodall joins S&W from senior roles in leading professional services firms and from industry, where he served as a CTO guiding businesses through complex modernisation with a focus on practical delivery and measurable results.
He will be based in the S&W’s Bristol office and will work with clients across the UK.
“I am thrilled to be joining S&W at such a pivotal time for the firm and for clients who are navigating rapid technological change,” said Goodall.
“Throughout my career I have been passionate about helping organisations harness data and technology in a way that delivers real, tangible outcomes for their stakeholders and customers.
“S&W’s commitment to its consulting and data and technology services offerings, combined with a culture that values collaboration and innovation, makes it an exciting place to be.”
Claire Burden, partner and head of consulting at S&W, said: “We are delighted to welcome Dan to the team. His breadth of experience across technology, data and digital services will significantly strengthen our capabilities as we continue to expand our consulting practice.
“Dan’s appointment reflects our ongoing investment in delivering high‑quality strategic and delivery support for clients across the UK. He brings a fantastic blend of business and technical knowledge, with extensive implementation experience, and we are excited to have him on board.”


