Sustainable fashion app Nuw is to expand its services across the UK and Ireland having previously only been available in London, Dublin and Cambridge.

The app, which allows its users to borrow and swap clothes in their area for a subscription fee, was launched in January 2020.

It has now secured 4,000 users and is seeking a £115k investment on equity crowdfunding platform Seedrs.

The firm claims that each item shared offsets at least 25% of the resources that would have been used in the production of a new item.

This latest funding follows their pre-seed round backed by Sustainable Ventures, Bethnal Green Ventures and numerous angel investors. Nuw have also received support from London Fashion Fund.

Co-founded following a trip to India in 2013, Nuw Co-Founder and CEO, Aisling Byrne, saw first-hand the devastating social and environmental impacts of fast fashion.

Angry and frustrated at the harm the fashion industry was causing, she decided to step away from high street stores determined to make a change.

Byrne said: “The expansion of our offering across the UK and Ireland is a huge milestone in our quest to become a global sustainable fashion platform.

“As we see more and more people wanting to get involved with Nuw each year, we’re proud to be part of the new future of fashion – one that looks out for bargains while helping the planet.

“Nuw’s success is driven by our brilliant community who share their wardrobes – so now we’d like to welcome new and existing customers to join us on our crowdfunding campaign as we build for a more sustainable future.”