England stars Ben Stokes and Stuart Broad have invested in the company behind an immersive cricket experience ahead of next week’s first Ashes Test.
Captain Stokes and pace bowler Broad are part of 4CAST Investment Group, along with injured 50-over World Cup star Jofra Archer, KL Rahul and Jason Roy.
4CAST has backed Sixes Social Cricket, which has a vision of opening the sport up to as many people as possible – including US expansion.
Created by the founders of Scottish restaurant and butcher Mac & Wild, Calum Mackinnon and Andy Waugh, Sixes first opened its inaugural site in Fulham in December 2020, with a food and drink offering at the heart of the experience.
There are now four sites across London, with further locations in Manchester, Birmingham and Leicester. Upcoming openings are also confirmed for Brighton and Dallas, Texas, which marks Sixes’ first international site – opening on 17th June.
Powered by cutting edge sports technology, and with challenge levels from complete beginner to World Class, players select their level then step into the batting nets and test their batting skills against some of the world’s greatest bowlers. The aim of the game is to score as high as possible by striking the numbered targets around the nets.
Sixes & 4CAST will be developing new game modes for guests to enjoy as part of the partnership, including the 4CAST bowling attack where players can test their skills against the likes of Broad and Archer.
“We are delighted to announce our partnership with Sixes,” said legendary bowler Broad, who is closing on 600 Test wickets for England. “As one of our early investments, we believe Sixes is a fantastic concept that brings new experiences and innovations to cricket, whilst attracting new people to the sport.
“We are all excited to be part of its growth and development, particularly with the launch in the USA this June.”
Sixes CEO & co-founder Mackinnon added: “One of our founding beliefs at Sixes is that sport and hospitality hold an unrivalled ability to unite and connect people for good, and good times shared. We look forward to sharing and building this next phase of the Sixes journey with 4CAST and their athletes.”