One of Liverpool’s longest-established PR and marketing agencies has gone into liquidation.

Moore Media was founded in 2012 by award-winning entrepreneur Jayne Moore, specialising in waterfront regeneration, growth strategy, reputation management, crisis management, and integrating social value within ESG strategies.

Last year the company employed 12 people but Moore said the integrated PR and marketing agency noticed a downturn in their key sectors of social care and the built environment after Labour’s landslide General Election victory in July 2024.

Writing on LinkedIn she said: “I have made the really difficult decision to close Moore Media. I know from the many messages and calls I have received I will not be the only one in this space right now.

“I am so proud of the work that we have delivered, the people who have been with me on this crazy ride for the last 13 years, and for the incredible experiences I have had.

“For those who know me, understand my story, 20 years ago this month I was diagnosed with Non-Hodgkin lymphoma, and reflecting around that really made me take stock.

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“The intense challenges of surviving and growing a small agency post Covid, with the impossible government policies that are stacking up against SME entrepreneurs, I simply chose life, not stress. I chose my family and my health over everything.

Moore said she was focusing on her new business, Octio Communications.

“My incredibly loyal clients are staying close and will be getting my whole attention,” she said.

“To any agency owners out there who need a hug, or a beer you know where I am – and to the Labour government, seriously, shame on you.”